Attending events -- trade shows, industry gatherings, conferences, and community events -- provides an extremely productive way to build your brand and drive new sales. The key is choosing the correct events to attend to be able to get the very best return on investment.
Pre-Event Planning
Before an occasion or trade show, your staff should put together clear aims for your trade show and choose how to reach them.
Achieving success with trade show marketing begins long before the date of the function. First, research the demographics of their event's attendees to make sure they align with those of your target audience. Besides clients and potential customers, also look for "influencers," individuals who could refer business to you or put you in touch with vendors and other businesses that could benefit your business.
Next, have a clear business purpose for attending the function. This may include several tangible goals, like generating leads and making sales or introducing a new item. It can also include less tangible goals that are harder to measure, such as building your brand or developing new connections. All you do about this occasion should link back to your main purpose for being there. From an ROI standpoint, it helps set a budget and stick to it. It can be easy to overspend when planning a trade show promoting event.
Most of all, let people know well in advance that your company will probably be in the event. This could include:
Writing blogs that discuss the value of attending the event
Placing reminders to attend the event on your Internet site home page
Mentioning breakout sessions you may attend
Personally inviting prospects and customers to meet you in the event
Another great tool is using social media to chat about what your organization will be included at the occasion. This is especially effective if you are starting a brand new product or holding live product demonstrations.
In the event
Notably, at big events, ensure your booth is noticed and bringing potential clients.
Regardless of the kind of occasion, you need your company to stick out from the crowd. At trade shows, company banners, colorful signs, and other kinds of screens are one of the best ways to make that happen.
Plant the seed with banners. Strategically placed business banners can capture attention before folks even enter the site. Use colorful layouts. Maintain the material to a minimum. Make the text large and easy to read. In case you have a booth, be sure to include your booth number and place.
Place reminders throughout the venue. Business events tend to get a lot of booths, seminars, displays, and networking events for attendees to visit. Placing signs in different places through the venue will remind people to stop by your booth. Make sure you use high-quality printing and images to attract attention.
Have an open and inviting stall. Whether you lease a personalized booth or build your own, have a booth that is both visually attractive and welcoming to attendees. Allow lots of space for visitors to move about; don't make them feel trapped once within your booth. Having product videos operating on a display is another fantastic method to capture attention. Additionally, make sure every visitor walks away with at least one item of swag that's your company name or logo on it.
In case the event is smaller, see whether you're able to set up a table as a place to interact with individuals. Place a large easel with your business name and logo next to it to listen to your presence in the event.
Business banner ads and other marketing tools
Benefit of trade show promotion is the many ways to utilize traditional marketing and advertising tools to good effect prior to and during the event. These include:
They work well for announcing upcoming events and for attracting attention during them. Concentrate on a single brief message and keep the text to a minimal. Be sure to include your business name and emblem. When you want to create a bold statement, business banners are the ideal tool due to their dimensions, materials, and flexibility.
The durable materials permit you to use them again and again if you keep your messaging evergreen. These lightweight marketing tools are good to place around the venue for directing people to your booth. They may be mounted in an easel or used as a standalone signal.
Flyers. Well-done flyers create great handouts -- at your booth and as you wander the function. Include an offer related to the occasion to give people a reason to see your booth.
Brochures make good handouts, although it is better to distribute them at your booth. It tells your story to people who do not have time to stop and ask questions and make that the stop at your booth rewarding. These cost-effective marketing tools may be utilized as coupons during the event as well as a thank-you card to follow up with new contacts after the event.
7 strategies for a successful company event
Maintain the following approaches in mind during and after the case:
Stay focused. Stick to your goals for the event. Avoid doing things that might dilute your advertising message.
Be recognizable. Have a distinctive logo and plaster it all around the venue. Place it on every part of the swag you give away.
Actively seek attention. Business events are not a time to be passive.
Differ. Event booths and display substances often follow trends in terms of design and styles.
Get noticed. Serve as the featured speaker in a seminar or workshop.
Be client-centric. The ideal advertising is a thrilled customer. Be happy to go the extra mile and take action your competitors might not. Delighted customers will tell others about your business.
Create a follow-up plan for after the event. Have a plan in place for following up with everybody who visited your booth and anybody you have made contact with at the occasion. Do not attempt to sell, except to those who have a strong interest in buying your goods. Instead, send an email thanking them for visiting your booth.
If you require colorful business banners and other marketing materials to help your business stick out in your next company event, Printyourorder can help. We provide great service, fast turnaround, quality print products, and easy online ordering.